Director of Communications

The Center for Caregiver Advancement (CCA) is building the workforce of highly trained caregivers that many Californians can’t live without.

For over two decades, CCA has been at the forefront of an equity-driven movement for quality training and quality jobs. CCA is one of the largest providers of training for long-term caregivers in California– training over 35,000 home care and nursing home caregivers in the past 20 years. We are pioneers in home care training and are the only organization in the country to show the value of evidence-informed training programs on both the workforce population and the low-income seniors and people with disabilities for whom they care, with curriculum licensed in four other states.

Training is one piece of a large, complex system of long-term care. Still, we know from our long history in the field and studies of our impact that training can lead to higher rates of retention and quality care because caregivers have the knowledge and confidence to be successful in their jobs. With the vast majority of caregivers being immigrant women of color who live in under-invested communities across the state, we meet them where they are - providing training in six languages

CCA develops quality training programs for both IHSS home care workers and Skilled Nursing Facility workers. We have a deep partnership with SEIU Local 2015 - the labor union that represents IHSS and SNF workers across California. Our Labor Management Training Partnership for nursing home workers is grounded in partnership systems in which skilled nursing facility employers collaborate with SEIU Local 2015 in order to benefit the workforce and provide higher-quality care to residents through high-quality courses, certifications, and apprenticeship programs.

Reports to: Director of External Affairs

Developed: July 2024

Salary Band: $110,000-125,000 (Annual Salary)

Status: Full-Time Salary Exempt

Work Location: Hybrid in Los Angeles, CA 90057

*ONLY California residents will be considered

*Travel to the Los Angeles area for in-person meetings will be required 15-25 times throughout the year.

Position Overview

The Communications Director will spearhead the Center for Caregiver Advancement (CCA) advanced communications and marketing initiatives to elevate public awareness and transform perceptions about the benefits of CCA’s quality training programs. This pivotal role encompasses the management of multifaceted communications strategies, including development of unique messaging that can capture the attention of broader audiences, content and publication creation, media engagement, the establishment of key strategic partnerships and brand strategy. The incumbent will collaborate intimately with CCA's executive team to align these strategies with the organization's broad objectives and strategic direction, emphasizing the enhancement of CCA's profile throughout California.

Key Responsibilities

• Leads and mentors communications staff.

• Develops communications strategies and campaigns as necessary, ensuring alignment with CCA’s strategic plan.

• Identifies opportunities to promote thought leadership and brand awareness.

• Analyzes audiences for outreach and engagement purposes.

• Works with media relations firms and other vendors to identify and leverage PR opportunities.

• Drafts content for the President/CEO such as meeting briefs, talking points, social media posts and statements, etc.

• Reviews all materials for quality control and brand alignment.

• Works with program directors and director of Development to identify ways to promote programs for specific audiences. Identifies opportunities to expand CCA’s audience, particularly among policy and opinion elites and donors.

• Develops and assigns success metrics to communications strategies and campaigns.

• Works closely with the Director of Development to ensure we create materials to suit that specific audience.

• Define and assess communication objectives through Key Performance Indicators (KPIs), ensuring they are in harmony with CCA’s strategic blueprint.

• Manage the organization’s media relations, public affairs, and other consulting agencies to bolster CCA's strategic goals, events and marketing strategy.

• Strategically partner with relevant organizations to amplify the release of CCA events and publications, working closely with their communications staff.

• Manage partnerships and service providers, aligning efforts with CCA’s strategic objectives.

• Support development projects and resource allocation efforts, coordinating financial strategies with communication and visibility objectives.

• Manage agencies and consultants tasked with the planning & execution of major organizational events, integrating them into CCA’s comprehensive communications and marketing strategy.

• Foster and maintain strong relationships with key stakeholders, including communications personnel, consultants, and suppliers, to amplify the organization's impact and visibility.

Competencies:

• Proven effectiveness in leading communication department initiatives in sync with the organizational strategic plan.

• Demonstrated ability in inspiring and retaining a high-caliber team, with a track record of mentoring and empowering employees.

• Exceptional strategic communication skills.

Experience and Qualifications

• A minimum of 10-12 years’ experience in strategic communications, prioritizing external strategies, innovation and organizational development.

• A preferred background in workforce, policy, health and/or science communications, understanding the unique challenges and opportunities in these sectors.

• Entrepreneurial spirit, focused on capturing opportunities for organizational advancement and statewide acknowledgment.

• Extensive experience in leading an internal team towards the successful dissemination of the organization's messaging to various stakeholders.

• Proven competency in designing, monitoring, and managing expansive communication campaigns, in collaboration with senior leadership to refine and enhance strategic approaches.

• Superior project management and organizational skills, evidenced by a history of managing complex, multifaceted campaigns and projects successfully.

• Excellent interpersonal abilities, capable of engaging professionally across diverse groups.

• Strong verbal and written communication skills, conducive to fostering collaborative environments within varied communities.

• A passion for contributing to the growth and reputation of a developing organization, committed to its goals and principles.

• Independent initiative in task completion with minimal supervision, exceptional detail orientation, and a keen design eye.

• A deep commitment to DEI principles, combined with adaptability, a sense of humor, and a willingness to explore new domains in workforce, health and policy.

• A highly organized and analytical thinker, with outstanding management and multitasking capabilities.

• Demonstrates collegiality, diplomacy, strong work ethics, and a mature approach to cultural diversity in a team setting.

• Shows compassion, competency, and accountability in all interactions, embodying a strong commitment to the organization's DEI mission.

• Proficiency in Google Workspace and Microsoft Office Suite, reflecting a broad skill set in contemporary office technologies.

Salary and Benefits:

Competitive salary, Pension, 401k, and 100% paid benefits for employee & dependents.

At CCA, we wholeheartedly believe in fostering a compassionate and inclusive organizational culture. Recognizing that the onus is on each of us to build and sustain an environment where mutual respect reigns and equal opportunities flourish, we are eager to welcome applications from individuals of all backgrounds, cultures, and walks of life.

We appreciate the diverse richness they bring to our organization and especially encourage people of color, those living with disabilities, bilingual and bicultural individuals, and members of the LGBTQ+ community to share their unique perspectives with our team.

As an Equal Opportunity Employer, CCA stands firmly against any form of discrimination based on race, color, sex, national origin, religion, disability, age, reprisals for engaging in anti-discrimination activities, protected genetic information, sexual orientation, or parental status. We wear our badge of equality with immense pride, always upholding fair employment practices with deep empathy and inclusivity